interactive project for community radios by Rolf Simmen in Mali, May
kan was one of the two community radios where "Soap Radio" took place.
December 2003, foto Rolf Simmen
evening at 7.30 p.m., when it's already dark in Mali, the national TV
broadcasts a South American soap. To watch the life of the rich in
distant countries is - like all over the world - very popular here,
although not everybody is able to understand the French dubbing.
Radio" was a contest in which a different team sits in the
studio of the local community radio
and translated the episode into the
local language. The public at home would turn off the volume of the TV set
and listen to the new translation via the radio. At the end, the
listeners chose the winning team.
numerous, but often economically unstable local radio stations in Mali
form the background of this project, which aimed to strengthen the tie
between the communities and their radios. At the same time, the
translation was not ment to be literal or precise, but was rather
supposed to take into account the local factors and oral culture. Media activity
instead of passively watching TV, maybe.
a second step, the soap episodes should be dubbed with the new
translations and provided with subtitles in order to make them
accessible to the Swiss and European public.
„Soap Radio" took place with Radio Kafo kan in Bougouni
Radio Wassoulou in Yanfolila, two cities in the South of Mali, during
the second and third week of May, 2007. Its realisation was made
possible by the support from the Federal Department of Foreign Affairs
the other supporters of the project, the Soap (telenovela)
producer RCTV and the distributor Côte Ouest should be
for their generous approval, as well as the Malian enterprises
sponsoring the awards of the contest. Thank you - merci - i ni ce!
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